How to win an Indian election : what political parties don't want you to know

By:

Singh, Shivam Shankar

Material type: Text

TextPublication details: Gurgaon Penguin 2019Description: 248pISBN:

9780143446842

Subject(s):

DDC classification:

324.954 SIN

Summary: What role do political consultants play in election campaigns? How are political parties using technological tools such as data analytics, surveys and alternative media to construct effective, micro-targeted campaigns? How does the use of money impact election results? What aids in the en masse dissemination of divisive propaganda and fake news? What does it take to win an election in India today? What is the future of politics in the country?

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Plaksha University Library	Social Science	324.954SIN (Browse shelf(Opens below))	Available		000423

https://penguin.co.in/book/how-to-win-an-indian-election/

What role do political consultants play in election campaigns? How are political parties using technological tools such as data analytics, surveys and alternative media to construct effective, micro-targeted campaigns? How does the use of money impact election results? What aids in the en masse dissemination of divisive propaganda and fake news? What does it take to win an election in India today? What is the future of politics in the country?

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