TY  - BOOK
AU  - Kim, W. Chan 
AU  - Mauborgne, Renee
TI  - Blue ocean strategy : : how to create uncontested market space and make the competition irrelevant
SN  - 9781625274496(hb.)
U1  - 658.802 
PY  - 2015///
CY  - Boston			
PB  - Harvard Business Review Press
KW  - Market segmentation
KW  - New products
N1  - https://hbr.org/2004/10/blue-ocean-strategy
N2  - "Summary.   
Despite a long-term decline in the circus industry, Cirque du Soleil profitably increased revenue 22-fold over the last 10 years by reinventing the circus. Rather than competing within the confines of the existing industry or trying to steal customers from rivals, Cirque developed uncontested market space that made the competition irrelevant."
ER  -