Kim, W. Chan  <br/><br/>
Blue ocean strategy :   how to create uncontested market space and make the competition irrelevant 

 - Boston			  Harvard Business Review Press  2015 
 - xxviii, 287p. 
<br/><br/> https://hbr.org/2004/10/blue-ocean-strategy 
<br/><br/> "Summary.   <br/>Despite a long-term decline in the circus industry, Cirque du Soleil profitably increased revenue 22-fold over the last 10 years by reinventing the circus. Rather than competing within the confines of the existing industry or trying to steal customers from rivals, Cirque developed uncontested market space that made the competition irrelevant." 
<br/><br/><label>ISBN: </label>9781625274496(hb.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation<br/>New products
<br/><br/><label>Dewey Class. No.: </label>658.802  / KIM