TY  - BOOK
AU  - Lafley, A. G. 
AU  - Martin, Roger L.
TI  - Playing to win:  how strategy really works
SN  - 9781422187395(hb.)
U1  - 658.4012  
PY  - 2013///	
CY  - Boston	
PB  - Harvard Business Review Press
KW  - Success in business	
KW  - Strategic planning
KW  - Organizational change
N1  - https://hbr.org/books/playing-to-win
N2  - "Winning CEO A.G. Lafley is now back at the
helm of consumer goods giant Procter & Gamble. If you want to know
the strategy he’ll use to restore P&G to its former dominance—read
this book. Playing to Win, a noted Wall Street Journaland
Washington Postbestseller, outlines the strategic approach Lafley,
in close partnership with strategic adviser Roger Martin, used to
double P&G’s sales, quadruple its profits, and increase its market
value by more than $100 billion when Lafley was first CEO (he led
the company from 2000 to 2009). The book shows leaders in any type
of organization how to guide everyday actions with larger
strategic goals built around the clear, essential elements that
determine business success— where to play and how to win.
Playing to Win outlines a proven method that
has worked for some of today’s most celebrated brands and
products. Let this book serve as your new guide to winning, as
well."
ER  -