TY  - BOOK
AU  - Cialdini, Robert
TI  - Pre-suasion : : a revolutionary way to influence and persuade
SN  - 9781847941435 (pbk)
U1  - 153.852  
PY  - 2016///
CY  - London	
PB  - Ramdom House Books	
KW  - Persuasion (Psychology)	
KW  - Influence (Psychology)
N1  - https://www.penguin.com.au/books/pre-suasion-9781847941435
N2  - "A revelatory exploration of the science of persuasion, from the author of the international bestseller, Influence.

When it comes to persuasion, success can begin before you say a word.
'An instant classic.' Forbes
'Utterly fascinating.' Adam Grant, author of Originals and Give and Take
'Shockingly insightful.' Chip Heath, co-author of Switch and Made to Stick"
ER  -