TY  - BOOK
AU  - Vaynerchuk, Gary
TI  - The thank you economy
SN  - 9780061914188 (hb.)
U1  - 658.812 
PY  - 2011///
CY  - New York
PB  - HarperCollins
KW  - Branding (Marketing)
KW  - Customer relations
KW  - Social media
N1  - https://www.harpercollins.com.au/9780061914188/the-thank-you-economy
N2  - The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to
ER  -