TY  - BOOK
AU  - Heath, Chip
TI  - Decisive: how to make better choices in life and work
SN  - 9781847940865 (pbk.)
U1  - 153.83 
PY  - 2013///
CY  - London
PB  - Penguin Books
KW  - Cognitive processes
KW  - Decision making
KW  - Psychology--ethics
N1  - https://www.penguin.co.uk/books/413509/decisive-by-chip-and-dan-heath/9781847940865
N2  - In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore people's tendency to be over-confident about how their choices will unfold
ER  -