TY  - BOOK
AU  - Hoffman, Greg
TI  - Emotion by design: creative leadership lessons from a life at Nike
SN  - 9781847943569 (pbk.)
U1  - 338.76887 
PY  - 2022///
CY  - London
PB  - Penguin Books
KW  - Marketing--Psychological aspects
KW  - Nike (Firm)
KW  - Sporting goods industry
N1  - https://www.penguin.co.uk/books/444209/emotion-by-design-by-hoffman-greg/9781847943569
N2  - How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?
ER  -