Hoffman, Greg <br/><br/>
Emotion by design :  creative leadership lessons from a life at Nike 

 - London  Penguin Books  2022 
 - xix, 279p., 
<br/><br/> https://www.penguin.co.uk/books/444209/emotion-by-design-by-hoffman-greg/9781847943569 
<br/><br/> How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide? 
<br/><br/><label>ISBN: </label>9781847943569 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Psychological aspects<br/>Nike (Firm)<br/>Sporting goods industry
<br/><br/><label>Dewey Class. No.: </label>338.76887  / HOF