TY  - BOOK
AU  - Kotler, Philip
AU  - Kartajaya, Hermawan 
AU  - Setiawan, Iwan
TI  - Marketing 5.0 : : technology for humanity
SN  - 9781119668510 (hb)
U1  - 658.8  
PY  - 2021///
CY  - New Jersey	
PB  - John Wiley & Sons	
KW  - Marketing	
KW  - Technology	
KW  - AI for marketing
N1  - https://www.wiley.com/en-us/Marketing+5+0:+Technology+for+Humanity-p-9781119668510
N2  - "In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. 

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. "
ER  -