Kotler, Philip <br/><br/>
Marketing 5.0 :   technology for humanity 

 - New Jersey	  John Wiley & Sons	  2021 
 - xi, 206p. 
<br/><br/> https://www.wiley.com/en-us/Marketing+5+0:+Technology+for+Humanity-p-9781119668510 
<br/><br/> "In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. <br/><br/>In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. " 
<br/><br/><label>ISBN: </label>9781119668510 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing	<br/>Technology	<br/>AI for marketing
<br/><br/><label>Dewey Class. No.: </label>658.8   / KOT