TY  - BOOK
AU  - Rumelt, Richard
TI  - Good strategy bad strategy: the difference and why it matters
SN  - 9781781256176 (pbk.)
U1  - 658.4012 
PY  - 2017///
CY  - London
PB  - Profile Books
KW  - Strategy
KW  - Strategic planning
KW  - Leadership
N1  - https://profilebooks.com/work/good-strategy-bad-strategy
N2  - "When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.

Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument."
ER  -