TY  - BOOK
AU  - Heath, Chip
AU  - Heath, Dan
TI  - Made to stick : : why some ideas take hold and others come unstuck
SN  - 9780099505693(hb.)
U1  - 302.2 
PY  - 2007///
CY  - London	
PB  - Arrow Books
KW  - Context effects (Psychology)		
KW  - Memetics
KW  - Social psychology
N2  - "Why does fake news stick while the truth goes missing?
Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?

Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:"
ER  -