TY - BOOK AU - Pierson, Lillian TI - Data science for dummies SN - 9781119811558 (pbk) U1 - 001 PY - 2021/// CY - Hoboken PB - John Wiley & sons,Inc. KW - Databases KW - Information technology KW - Data mining N1 - https://www.wiley.com/en-br/Data+Science+For+Dummies,+3rd+Edition-p-9781119811558 N2 - "Monetize your company’s data and data science expertise without spending a fortune on hiring independent strategy consultants to help What if there was one simple, clear process for ensuring that all your company’s data science projects achieve a high a return on investment? What if you could validate your ideas for future data science projects, and select the one idea that’s most prime for achieving profitability while also moving your company closer to its business vision? There is. Industry-acclaimed data science consultant, Lillian Pierson, shares her proprietary STAR Framework – A simple, proven process for leading profit-forming data science projects." ER -