Bernardi, Linda. <br/><br/>
The inversion factor :  how to thrive in the IoT economy 

 - London	  MIT Press	  2017 
 - 232 p., 
<br/><br/> https://mitpress.mit.edu/9780262535984/the-inversion-factor/ 
<br/><br/> "Why companies need to move away from a “product first” orientation to pursuing innovation based on customer need.<br/><br/>In the past, companies found success with a product-first orientation; they made a thing that did a thing. The Inversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking “How do the products we make meet customer needs?” companies should ask “How can technology help us reimagine and fill a need?” Zipcar, for example, instead of developing another vehicle for moving people from point A to point B, reimagined how people interacted with vehicles. Zipcar inverted the traditional car company mission." 
<br/><br/><label>ISBN: </label>9780262535984 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Strategic planning<br/>Internet of things--Economy
<br/><br/><label>Dewey Class. No.: </label>658.575   / BER