TY  - BOOK
AU  - Croll, Alistair
AU  - Yoskovitz, Benjamin
TI  - Lean analytics: use data to build a better startup faster
SN  - 9789351100867 (pbk.)
U1  - 658.834 
PY  - 2013///
CY  - Beijing 
PB  - O'Reilly
KW  - Management
KW  - Entrepreneurship
KW  - Success in business
KW  - New business enterprises
N1  - https://www.oreilly.com/library/view/lean-analytics/9781449335687
N2  - Whether you’re a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction.

This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without
ER  -