TY  - BOOK
AU  - Pink, Daniel H.
TI  - Drive: the surprising truth about what motivates us
SN  - 9781786891709 (pbk.)
U1  - 153.8 
PY  - 2009///
CY  - New York	
PB  - Canongate Books
KW  - Psychology
KW  - Motivation
KW  - Success
N1  - https://canongate.co.uk/books/1205-drive-the-surprising-truth-about-what-motivates-us
N2  - A book that will change how you think and transform how you live
Forget everything you thought you knew about how to motivate people - at work, at school, at home. It is wrong. As Daniel H. Pink explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today’s world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and the world.
Along the way, he takes us to companies that are enlisting new approaches to motivation, and introduces us to the scientists and entrepreneurs who are pointing a bold way forward
ER  -