TY  - BOOK
AU  - Gigerenzer, Gerd
TI  - Gut feelings : : the intelligence of the unconscious
SN  - 9780143113768 (pbk.)
U1  - 153.44 
PY  - 2007///
CY  - London
PB  - Penguin Books
KW  - Intuition
KW  - Cognitive psychology
KW  - Subconsciousness
KW  - Science
N1  - https://www.penguinrandomhouse.com/books/298863/gut-feelings-by-gerd-gigerenzer
N2  - Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition, a suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzer’s research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma (BusinessWeek)
ER  -