TY  - BOOK
AU  - Cialdini, Robert B.
TI  - Influence: the psychology of persuasion
SN  - 9780063138803 (pbk.)
U1  - 153.852 
PY  - 2007///
CY  - New York
PB  - Harper Business
KW  - Persuasion - Psychology
KW  - Influence - Psychology
KW  - Compliance
N2  - Weapons of influence -- Reciprocation : the old give and take and take -- Commitment and consistency : hobgoblins of the mind -- Social proof : truths are us -- Liking : the friendly thief -- Authority : directed deference -- Scarcity : the rule of the few -- Epilogue. Instant influence : primitive consent for an automatic age
ER  -