Cialdini, Robert B. <br/><br/>
Influence :  the psychology of persuasion 

 - New York  Harper Business  2007 
 - xix, 568p., 
<br/><br/> Weapons of influence -- Reciprocation : the old give and take and take -- Commitment and consistency : hobgoblins of the mind -- Social proof : truths are us -- Liking : the friendly thief -- Authority : directed deference -- Scarcity : the rule of the few -- Epilogue. Instant influence : primitive consent for an automatic age. 
<br/><br/><label>ISBN: </label>9780063138803 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion - Psychology<br/>Influence - Psychology<br/>Compliance
<br/><br/><label>Dewey Class. No.: </label>153.852  / CIA