TY  - BOOK
AU  - Sierra, Kathy
TI  - Badass: making users awesome
SN  - 9789351109907 (pbk.)
U1  - 658.812 
PY  - 2015///
CY  - Mumbai
PB  - O'Reilly Media 
KW  - New products - Marketing
KW  - Consumer satisfaction
KW  - Commercial products - Marketing
N1  - https://www.shroffpublishers.com/books/9789351109907
N2  - Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads.
This is not a game of chance. It is a game of skill and strategy.
And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?
The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them.
Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams
ER  -