TY  - BOOK
AU  - Hoffman, Reid.
AU  - Cohen, June.
AU  - Triff, Deron.
TI  - Masters of scale: surprising truths from the world's most successful entrepreneurs
SN  - 9781787634602 (pbk.)
U1  - 658.11 
PY  - 2021///
CY  - London
PB  - Bantam Press
KW  - New business enterprises
KW  - Success in business
KW  - Entrepreneurship
N2  - "Business secrets from the heads of the world's most exciting and innovative companies, including Facebook, Google, Airbnb, Netflix, Spotify, Uber, Starbucks, Bumble and Instagram.

On his podcast Masters of Scale, Silicon Valley legend Reid Hoffman (founder of LinkedIn, investor at Greylock) sits down with the leaders of the world's most iconic companies, including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram and Microsoft, as well as the bold, disruptive startups - from 23andMe to TaskRabbit, from the Black List to the Bevel razor - solving the problems of the 21st century. In this book, he draws on their most riveting, revealing stories to distil the counterintuitive secrets behind the most extraordinary success stories of our times."
ER  -