TY  - BOOK
AU  - Cagan, Marty
TI  - Inspired: how to create tech products customers love
SN  - 9781119387503 (hb.)
U1  - 658.575 
PY  - 2018///
CY  - Canada
PB  - John Wiley & Sons Inc.
KW  - Production planning
KW  - Quality of products
KW  - Consumer satisfaction
N1  - https://www.wiley.com/en-in/INSPIRED%3A+How+to+Create+Tech+Products+Customers+Love%2C+2nd+Edition-p-9781119387503
N2  - How do today's most successful tech companies Amazon, Google, Facebook, Netflix, Tesla design, develop, and deploy the products that have earned the love of literally billions of people around the world?

Perhaps surprisingly, they do it very differently than most tech companies.

In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business.

With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts
ER  -