Center, Allen H. <br/><br/>
Public relations practices :  managerial case studies and problems 

 - 7th ed. 
 - Noida  Pearson India Education Services Pvt Ltd  2016 
 - 356P. 
<br/><br/> https://www.pearson.com/en-us/subject-catalog/p/public-relations-practices/P200000005856/9780133127645?tab=table-of-contents 
<br/><br/> Table of Contents:<br/>1. The Purposes of Public Relations<br/>2. How Public Relations Deals with Problems and Opportunities<br/><br/>3. Employee Relations<br/><br/>4. Community Relations<br/><br/>5. Investor Relations<br/><br/>6. Consumer Relations<br/><br/>7. Media Relations<br/><br/>8. Public Issue Campaigns and Debates<br/><br/>9. Crisis Management<br/><br/>10. Standards, Ethics, and Values 
<br/><br/><label>ISBN: </label>9789332556980 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public Relations<br/>Two-way communications<br/>Employee Relations
<br/><br/><label>Dewey Class. No.: </label>659.2   / CEN