TY  - BOOK
AU  - Thomas, Christopher R.
AU  - Maurice, S. Charles
TI  - Managerial economics : : theory and practice
SN  - 9789389949995
U1  - 338.5  
PY  - 2016///
CY  - Chennai
PB  - McGraw-Hill
KW  - Economics
KW  - Managerial Economics
KW  - Consumer Behavior
N1  - https://www.mheducation.co.in/managerial-economics-9789389949995-india#tab-label-product-description-title
N2  - This text is designed to teach students the economic way of thinking about business decisions and strategy. Managerial Economics develops critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms. It is a self-contained textbook that requires no previous training in economics. The text carefully develops and applies the most useful concepts for business decision making and strategic planning
ER  -