TY  - BOOK
AU  - Eyal, Nir
AU  - Hoover, Ryan
TI  - Hooked: how to build habit-forming products
SN  - 9780241184837 (hb.)
U1  - 658.575 
PY  - 2019///
CY  - UK
PB  - Penguin Business
KW  - Management
KW  - Consumer behavior
KW  - New products
KW  - Consumers' preferences
N1  - https://www.penguin.co.uk/books/278/278201/hooked/9780241184837.html
N2  - A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup

'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather

Nir Eyal reveals how successful companies create products people can't put down - and how you can too
ER  -