Eyal, Nir <br/><br/>
Hooked :  how to build habit-forming products 

 - UK  Penguin Business  2019 
 - 246p. 
<br/><br/> https://www.penguin.co.uk/books/278/278201/hooked/9780241184837.html 
<br/><br/> A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup<br/><br/>'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather<br/><br/>Nir Eyal reveals how successful companies create products people can't put down - and how you can too 
<br/><br/><label>ISBN: </label>9780241184837 (hb.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Consumer behavior<br/>New products<br/>Consumers' preferences
<br/><br/><label>Dewey Class. No.: </label>658.575  / EYA