TY - BOOK AU - Pichler, Roman TI - Agile product management with scrum: creating products that customers love SN - 9788131766644 U1 - 005.1 PY - 2012/// CY - Noida PB - Pearson India Education Services Pvt Ltd KW - Customer feedback techniques KW - Demonstrate Product techniques N2 - In Agile Product Management with Scrum,leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team. Benefitting from Pichler’s extensive experience, you’ll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face ER -