TY  - BOOK
AU  - Nicholson, Matthew
AU  - Sherwood, Merryn
AU  - Kerr, Anthony
TI  - Sport and the media : : managing the nexus
SN  - 9780367241391
U1  - 796.0688  
PY  - 2015///
CY  - New York
PB  - Routledge
KW  - Mass media
KW  - Sports
KW  - Physical education
N2  - The relationship between sport and the media is the defining commercial connection for both industries at the beginning of the twenty-first century. The media has transformed sport from an amateur pursuit into a hyper-commercialised industry, while sport has delivered massive audiences and advertising revenues to the media. As such, the sport media relationship must be managed.

Sport & the Media: managing the sport-media nexus is a unique text which combines an analysis of the sport media industry with practical sport media management skills. The book is designed to equip students within sport management and related courses that need to understand the nature and scope of the sport media nexus, as well as develop the skills to manage the media promotion and coverage of sport organisations

ER  -