TY  - BOOK
AU  - Gonçalves, Alex
AU  - Internet marketing
TI  - Social media analytics strategy : : using data to optimize business performance
SN  - 9781484240403
U1  - 658.872  
PY  - 2017///
CY  - New York
PB  - Apress
KW  - Business & Economics
KW  - e-commerce
KW  - Social media
KW  - Big data
KW  - Management science
KW  - Telemarketing
N2  - This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing.

Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don’t go into the everyday details and also don’t touch upon common mistakes made by marketers
UR  - Online Trading
UR  - Computers & Information Technology
ER  -