TY  - BOOK
AU  - Beech, John G.
TI  - The business of sport management
SN  - 9789389552386
U1  - 796.069  
PY  - 2020///
CY  - Noida
PB  - Pearson India Education Services Pvt Ltd
KW  - Sports administration
KW  - Recreation industry--Management
KW  - Management
N1  - https://www.pearsoned.co.in/web/books/9789389552386_The-Business-of-Sport-Management_John-Beech.aspx
N2  - Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today's sports management students, and equip future managers with the tools they need to succeed
ER  -