TY  - BOOK
AU  - Singh, Shivam Shankar
TI  - How to win an Indian election:  what political parties don't want you to know
SN  - 9780143446842
U1  - 324.954 
PY  - 2019///
CY  - Gurgaon
PB  - Penguin
KW  - Politics and government	
KW  - India
KW  - Political campaigns
N1  - https://penguin.co.in/book/how-to-win-an-indian-election
N2  - What role do political consultants play in election campaigns? How are political parties using technological tools such as data analytics, surveys and alternative media to construct effective, micro-targeted campaigns? How does the use of money impact election results? What aids in the en masse dissemination of divisive propaganda and fake news? What does it take to win an election in India today? What is the future of politics in the country?
ER  -