TY  - BOOK
AU  - Ries, Eric
TI  - The lean startup
SN  - 9780670921607 (pbk.)
U1  - 658.11 
PY  - 2011///
CY  - London
PB  - Penguin
KW  - Consumers' preferences	
KW  - Organizational effectiveness	
KW  - New business enterprises
N1  - https://www.penguin.com.au/books/the-lean-startup-9780670921607
N2  - "Most new businesses fail. But most of those failures are preventable.
The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched."
ER  -