Ries, Eric <br/><br/>
The lean startup 

 - London  Penguin  2011 
 - 320p. 
<br/><br/> https://www.penguin.com.au/books/the-lean-startup-9780670921607 
<br/><br/> "Most new businesses fail. But most of those failures are preventable.<br/>The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched." 
<br/><br/><label>ISBN: </label>9780670921607 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers' preferences	<br/>Organizational effectiveness	<br/>New business enterprises
<br/><br/><label>Dewey Class. No.: </label>658.11  / RIE