TY  - BOOK
AU  - Kotler, Philip 
TI  - A framework for marketing management
SN  - 9780131204270
U1  - 658.8  
PY  - 2003///
CY  - New Jersey	
PB  - Prentice Hall	
KW  - Marketing 	
KW  - Marketing Management	
KW  - Marketing Strategies
ER  -