Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

By:

Kim, W. Chan

Contributor(s):

Mauborgne, Renee

Material type: Text

TextPublication details: Boston Harvard Business Review Press 2015Description: xxviii, 287pISBN:

9781625274496(hb.)

Subject(s):

DDC classification:

658.802 KIM

Summary: "Summary. Despite a long-term decline in the circus industry, Cirque du Soleil profitably increased revenue 22-fold over the last 10 years by reinventing the circus. Rather than competing within the confines of the existing industry or trying to steal customers from rivals, Cirque developed uncontested market space that made the competition irrelevant."

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Plaksha University Library	Management	658.802 KIM (Browse shelf(Opens below))	Available		004353

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https://hbr.org/2004/10/blue-ocean-strategy

"Summary.
Despite a long-term decline in the circus industry, Cirque du Soleil profitably increased revenue 22-fold over the last 10 years by reinventing the circus. Rather than competing within the confines of the existing industry or trying to steal customers from rivals, Cirque developed uncontested market space that made the competition irrelevant."

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