Playing to win : how strategy really works

By:

Lafley, A. G

Contributor(s):

Martin, Roger L

Material type: Text

TextPublication details: Boston Harvard Business Review Press 2013 Description: 260pISBN:

9781422187395(hb.)

Subject(s):

DDC classification:

658.4012 LAF

Summary: "Winning CEO A.G. Lafley is now back at the helm of consumer goods giant Procter & Gamble. If you want to know the strategy he’ll use to restore P&G to its former dominance—read this book. Playing to Win, a noted Wall Street Journaland Washington Postbestseller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success— where to play and how to win. Playing to Win outlines a proven method that has worked for some of today’s most celebrated brands and products. Let this book serve as your new guide to winning, as well."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Plaksha University Library	Management	658.4012 LAF (Browse shelf(Opens below))	Available		004350

https://hbr.org/books/playing-to-win

"Winning CEO A.G. Lafley is now back at the
helm of consumer goods giant Procter & Gamble. If you want to know
the strategy he’ll use to restore P&G to its former dominance—read
this book. Playing to Win, a noted Wall Street Journaland
Washington Postbestseller, outlines the strategic approach Lafley,
in close partnership with strategic adviser Roger Martin, used to
double P&G’s sales, quadruple its profits, and increase its market
value by more than $100 billion when Lafley was first CEO (he led
the company from 2000 to 2009). The book shows leaders in any type
of organization how to guide everyday actions with larger
strategic goals built around the clear, essential elements that
determine business success— where to play and how to win.
Playing to Win outlines a proven method that
has worked for some of today’s most celebrated brands and
products. Let this book serve as your new guide to winning, as
well."

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