Jab, jab, jab, right hook : how to tell your story in a noisy social world

By:

Vaynerchuk, Gary

Material type: Text

TextPublication details: New York HarperCollins 2013Description: xx, 195pISBN:

9780062273062 (hb.)

Subject(s):

DDC classification:

658.872 VAY

Summary: When managers and marketers outline their social media strategies, they often plan for the “right hook”—their next highly anticipated sale or campaign that’s going to put the competition out for the count. Even companies committed to jabbing—patiently engaging with customers to build the relationships so crucial to successful social media campaigns—still yearn to land the powerful, bruising swing that will knock out their opponent or their customer’s resistance in one tooth-spritzing, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and ROI. Except when they don’t.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Plaksha University Library Fiction	Management	658.872 VAY (Browse shelf(Opens below))	Available		004290

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Previous	658.4094 BAH Loonshots : how to nurture the crazy ideas that win wars, cure diseases, and transform industries	658.4094 BAH Loonshots : how to nurture the crazy ideas that win wars, cure diseases, and transform industries	658.85 SUB Sell like crazy : how to get as many clients, customers and sales as you can possibly handle	658.872 VAY Jab, jab, jab, right hook : how to tell your story in a noisy social world

https://www.harpercollins.com.au/9780062273062/jab-jab-jab-right-hook/

When managers and marketers outline their social media strategies, they often plan for the “right hook”—their next highly anticipated sale or campaign that’s going to put the competition out for the count. Even companies committed to jabbing—patiently engaging with customers to build the relationships so crucial to successful social media campaigns—still yearn to land the powerful, bruising swing that will knock out their opponent or their customer’s resistance in one tooth-spritzing, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and ROI. Except when they don’t.

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