The thank you economy
Material type: TextPublication details: New York HarperCollins 2011Description: xvi, 240pISBN:- 9780061914188 (hb.)
- 658.812 VAY
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Plaksha University Library | Management | 658.812 VAY (Browse shelf(Opens below)) | Available | 004289 |
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658.812 CUR Service design : 250 essential methods | 658.812 SIE Badass : making users awesome | 658.812 SIE Badass : making users awesome | 658.812 VAY The thank you economy | 658.827 JON Branding : a very short introduction | 658.8270954 RAM Rebuild : how brands in India overcame crisis and emerged stronger better wiser | 658.83 LIN The marketing interview : 50 answers to the toughest questions |
https://www.harpercollins.com.au/9780061914188/the-thank-you-economy/
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.
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