Marketing 5.0 : technology for humanity

By:

Kotler, Philip

Contributor(s):

Material type: Text

TextPublication details: New Jersey John Wiley & Sons 2021Description: xi, 206pISBN:

9781119668510 (hb)

Subject(s):

DDC classification:

658.8 KOT

Summary: "In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. "

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Plaksha University Library	Management	658.8 KOT (Browse shelf(Opens below))	Available		004306

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Previous	658.8 GUP Crack the marketing case and interview like a CMO	658.8 KOT Principles of marketing	658.8 KOT Marketing management	658.8 KOT Marketing 5.0 : technology for humanity	658.8 MOO Crossing the chasm : marketing and selling high-tech products to mainstream customers	658.8 PRI Principles of marketing	658.8 RAM Marketing management : Indian context, global perspective	Next

https://www.wiley.com/en-us/Marketing+5+0:+Technology+for+Humanity-p-9781119668510

"In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. "

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