Swipe to unlock : the primer on technology and business strategy

By:

Mehta, Neel

Contributor(s):

Material type: Text

TextPublication details: New York Belle Applications 2020Edition: 3rd edDescription: 331pISBN:

9781976182198 (pbk.)

Subject(s):

DDC classification:

004 MEH

Summary: WANT A NON-CODING JOB AT A TECH COMPANY? Interested in product management, marketing, strategy, or business development? The tech industry is the place to be: nontechnical employees at tech companies outnumber their engineering counterparts almost 3 to 1 (Forbes, 2017).You might be worried that your lack of coding skills or tech industry knowledge will hold you back. But here's the secret: you don't need to learn how to code to break into the tech industry.Written by three former Microsoft PMs, Swipe to Unlock gives you a breakdown of the concepts you need to know to crush your interviews, like software development, big data, and internet security. We'll explain how Google's ad targeting algorithm works, but Google probably won't ask you how to explain it in a non-technical interview. But they might ask you how you could increase ad revenue from a particular market segment. And if you know how Google's ad platform works, you'll be in a far stronger position to come up with good growth strategies.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Plaksha University Library	Computer science	004 MEH (Browse shelf(Opens below))	Available		003022

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Previous	003.857 PAL The primacy of doubt : from quantum physics to climate change, how the science of uncertainty can help us understand our chaotic world	003.857 SKI Chaotic modelling and simulation : analysis of chaotic models attractors and forms	004 COR The Digital flood	004 MEH Swipe to unlock : the primer on technology and business strategy	004 NIS Theory and practice of computation	004 PAT Introduction to computing systems : from bits and Gates to C and beyond	004 PAT Introduction to computing systems : from bits and Gates to C/C++ and beyond	Next

WANT A NON-CODING JOB AT A TECH COMPANY? Interested in product management, marketing, strategy, or business development? The tech industry is the place to be: nontechnical employees at tech companies outnumber their engineering counterparts almost 3 to 1 (Forbes, 2017).You might be worried that your lack of coding skills or tech industry knowledge will hold you back. But here's the secret: you don't need to learn how to code to break into the tech industry.Written by three former Microsoft PMs, Swipe to Unlock gives you a breakdown of the concepts you need to know to crush your interviews, like software development, big data, and internet security. We'll explain how Google's ad targeting algorithm works, but Google probably won't ask you how to explain it in a non-technical interview. But they might ask you how you could increase ad revenue from a particular market segment. And if you know how Google's ad platform works, you'll be in a far stronger position to come up with good growth strategies.

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