Gut feelings : the intelligence of the unconscious

By:

Gigerenzer, Gerd

Material type: Text

TextPublication details: London Penguin Books 2007Description: 280pISBN:

9780143113768 (pbk.)

Subject(s):

DDC classification:

153.44 GIG

Summary: Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition, a suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzer’s research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma (BusinessWeek).

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Plaksha University Library	Psychology	153.44 GIG (Browse shelf(Opens below))	Available		002998
Book	Plaksha University Library Fiction	Psychology	153.44 GIG (Browse shelf(Opens below))	Checked out	16/09/2024	002999

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Previous	152.42 HAR Happiness	153.35 JOH Where good ideas come from : the seven patterns of innovation	153.35 JOH Where good ideas come from : the seven patterns of innovation	153.44 GIG Gut feelings : the intelligence of the unconscious	153.44 GLA Blink : the power of thinking without thinking	153.44 GLA Blink : the power of thinking without thinking	153.8 PIN Drive : the surprising truth about what motivates us	Next

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Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition, a suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzer’s research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma (BusinessWeek).

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