Inspired : how to create tech products customers love

By:

Cagan, Marty

Material type: Text

TextSeries: The Silicon Valley Product Group SeriesPublication details: Canada John Wiley & Sons Inc. 2018Edition: 2nd edDescription: xviii, 349pISBN:

9781119387503 (hb.)

Subject(s):

DDC classification:

658.575 CAG

Summary: How do today's most successful tech companies Amazon, Google, Facebook, Netflix, Tesla design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will loveand that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizationsdramatically improving their own product efforts.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Plaksha University Library	Management	658.575 CAG (Browse shelf(Opens below))	Available		003871
Book	Plaksha University Library	Management	658.575 CAG (Browse shelf(Opens below))	Available		002503

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Previous	658.514 HAR Managing creativity and innovation	658.514 JES Reinventing jobs : a 4-step approach for applying automation to work	658.575 BER The inversion factor : how to thrive in the IoT economy	658.575 CAG Inspired : how to create tech products customers love	658.575 CAG Inspired : how to create tech products customers love	658.575 EYA Hooked : how to build habit-forming products	658.575 EYA Hooked : how to build habit-forming products	Next

https://www.wiley.com/en-in/INSPIRED%3A+How+to+Create+Tech+Products+Customers+Love%2C+2nd+Edition-p-9781119387503

How do today's most successful tech companies Amazon, Google, Facebook, Netflix, Tesla design, develop, and deploy the products that have earned the love of literally billions of people around the world?

Perhaps surprisingly, they do it very differently than most tech companies.

In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will loveand that will work for your business.

With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizationsdramatically improving their own product efforts.

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