Social media analytics strategy : using data to optimize business performance

By:

Gonçalves, Alex

Contributor(s):

Internet marketing

Material type: Text

TextPublication details: New York Apress 2017Description: 306pISBN:

9781484240403

Subject(s):

DDC classification:

658.872 GON

Online resources:

Summary: This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don’t go into the everyday details and also don’t touch upon common mistakes made by marketers.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Plaksha University Library	Technology	658.872 GON (Browse shelf(Opens below))	Available		001603

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Previous	658.05 TUR Introduction to information technology	658.4038 WES Leading digital : turning technology into business transformation	658.409 GOP What the CEO really wants from you : the 4 As for managerial success	658.872 GON Social media analytics strategy : using data to optimize business performance	660.2815 MUN Statistical process control : a pragmatic approach	660.28449 ELM Fermentation microbiology and biotechnology	660.6 FUL Environmental biotechnology	Next

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing.

Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don’t go into the everyday details and also don’t touch upon common mistakes made by marketers.

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