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A framework for marketing management
Material type:
TextPublication details: New Jersey Prentice Hall 2003Edition: 2nd ed. Description: xx, 363p. pbkISBN: - 9780131204270
- 658.8 KOT
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Gratis Resources | Plaksha University Library | Management | 658.8 KOT (Browse shelf(Opens below)) | Available | G000791 |
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| 658.8 KOT Principles of marketing | 658.8 KOT Marketing management | 658.8 KOT Marketing 5.0 : technology for humanity | 658.8 KOT A framework for marketing management | 658.8 MOO Crossing the chasm : marketing and selling high-tech products to mainstream customers | 658.8 PRI Principles of marketing | 658.8 RAM Marketing management : Indian context, global perspective |
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