The W. Chan Kim & Renee Mauborgne blue ocean Strategy reader : (Record no. 8549)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01830nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230605b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781633692749 (pbk.) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | KIM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kim, W. Chan |
| 245 ## - TITLE STATEMENT | |
| Title | The W. Chan Kim & Renee Mauborgne blue ocean Strategy reader : |
| Remainder of title | the iconic articles by the bestselling authors of blue ocean strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | Harvard Business Review |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 205p., |
| 500 ## - GENERAL NOTE | |
| General note | https://store.hbr.org/product/the-w-chan-kim-and-renee-mauborgne-blue-ocean-strategy-reader/10116 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The best of W. Chan Kim and Renee Mauborgne's articles on blue ocean strategy, all in one place. The seminal book "Blue Ocean Strategy" has sold over 3.6 million copies globally and is in print in 44 languages. But much of W. Chan Kim and Renee Mauborgne's work on creating new market spaces was originally published in the pages of "Harvard Business Review." This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating "blue oceans"--uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide--tools that have come to make up the blue ocean strategy framework. This collection also features the authors' latest "Harvard Business Review" article, "Red Ocean Traps." Whether or not you're familiar with blue ocean strategy, this book will give you a new perspective on this important framework--and help you implement it in your organization. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market segmentation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | New products |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mauborgne, Renee |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 8828 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 582 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 1631 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 8829 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | bill no. | bill date | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management | TB363 | 11/05/2023 | Plaksha University Library | Plaksha University Library | 05/06/2023 | Technical Bureau India Pvt Ltd | 750.00 | 658.802 KIM | 004074 | 09/07/2023 | 05/06/2023 | Book | |||||
| Dewey Decimal Classification | Management | 87/23-24 | 24/05/2023 | Plaksha University Library | Plaksha University Library | 21/06/2023 | T V Enterprises | 2128.24 | 658.802 KIM | 004223 | 09/07/2023 | 21/06/2023 | Book |