Badass : (Record no. 7753)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01407nam a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220301b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351109907 (pbk.) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| Item number | SIE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sierra, Kathy |
| 245 ## - TITLE STATEMENT | |
| Title | Badass : |
| Remainder of title | making users awesome |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Mumbai |
| Name of publisher, distributor, etc. | O'Reilly Media |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 286p., |
| 500 ## - GENERAL NOTE | |
| General note | https://www.shroffpublishers.com/books/9789351109907/ |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads.<br/>This is not a game of chance. It is a game of skill and strategy.<br/>And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?<br/>The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them.<br/>Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | New products - Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer satisfaction |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Commercial products - Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 765 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 766 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 767 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | bill no. | bill date | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management | 511/21-22 | 15/02/2022 | Plaksha University Library | Plaksha University Library | 01/03/2022 | T V Enterprises | 775.00 | 6 | 658.812 SIE | 002811 | 24/08/2023 | 26/07/2022 | 01/03/2022 | Book | ||||
| Dewey Decimal Classification | Management | 511/21-22 | 15/02/2022 | Plaksha University Library | Plaksha University Library | 01/03/2022 | T V Enterprises | 775.00 | 1 | 658.812 SIE | 002812 | 09/07/2023 | 13/03/2022 | 01/03/2022 | Book |