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Consumer behavior : (Record no. 7264)

MARC details
000 -LEADER
fixed length control field	02358nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	210916s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789389552430
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8342
Item number	SOL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Solomon, Michael R
245 #0 - TITLE STATEMENT
Title	Consumer behavior :
Remainder of title	buying, having, and being
250 ## - EDITION STATEMENT
Edition statement	13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	Noida
Name of publisher, distributor, etc.	Pearson India Education Services Pvt Ltd
Date of publication, distribution, etc.	2020
300 ## - PHYSICAL DESCRIPTION
Extent	716p.
520 ## - SUMMARY, ETC.
Summary, etc.	Consumer Behavior: Buying, Having, and Being 13e, deepens the study of consumer behavior into an investigation of how having (or not having) certain products and services affects our lives. The authors look at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. The edition is feature-rich, and includes revised and updated content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. This content is also equipped with ample sets of discussion questions, application exercises and case studies to enable readers, especially students, to learn, understand and interpret the various aspects of consumer behavior. Of the many case studies, a few to mention are: ‘Hey Alexa—What is Consumer Behaviour?’ that reflects the rise of AI assistants and their implications for brand management; ‘Anti-Smoking Advertising—Can You Be Scared into Quitting?’ that talks of persuasive attitude in advertising that discourages the use of products in contradiction to the product promotion aspect of advertising; ‘P&G and the Moments of Truth—Just How Many Moments Are There?’ that discusses the influences on consumer decision making and the terms like FMOT, SMOT and ZMOT. Features like ‘Insights’ have been incorporated to enhance the reading in relation to the concepts discussed in the main text. In addition, ‘Indian Trends’ segments depict the changing trends in consumer behavior peculiar to the Southeast Asian countries, specifically India.Section I Foundation of Consumer Behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Consumer behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Market surveys
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Consumer Psychology
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Panda, Tapan kumar
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	7303
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN)	7304
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN)	7305

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	bill no.	bill date	Home library	Current library	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			Management	283	31.03.2021	Plaksha University Library	Plaksha University Library	16/09/2021	T V Enterprises	749.00		658.8342 SOL	001975	09/07/2023	16/09/2021	Book