Managerial economics (Record no. 7144)

MARC details
000 -LEADER
fixed length control field 02001nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210916s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131519424
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.5
Item number HIR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hirschey, Mark
245 #0 - TITLE STATEMENT
Title Managerial economics
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Delhi
Name of publisher, distributor, etc. Cengage India Pvt Ltd
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent 836p.
520 ## - SUMMARY, ETC.
Summary, etc. The economic concepts presented in MANAGERIAL ECONOMICS, 12e , show students how to use common sense to understand business and solve managerial problems. This innovative text helps students develop and sharpen their economic intuitionan invaluable skill that helps students, as future managers, decide which products to produce, costs to consider and prices to charge, as well as the best hiring policy and the most effective style of organization. With its unique integrative approach, the text presents the firm as a cohesive, unified organization and demonstrates that important business decisions are interdisciplinary. A basic valuation model is constructed and used as the underlying economic model of the firm each topic is then related to an element of the value maximization modela process that shows how management integrates accounting, finance, marketing, personnel and production functions. The text also provides an intuitive guide to marginal analysis and basic economic relations. Once students grasp the importance of marginal revenue and marginal costs, the process of economic optimization becomes intuitively obvious. In addition, a wide variety of examples and simple numerical problems vividly illustrate the application of managerial economics to a vast assortment of practical situations. By studying the material in MANAGERIAL ECONOMICS, 12e, those seeking to further their business careers learn how to more effectively collect organize and analyze information. They gain powerful tools that can help them become more successful and satisfied in their careers.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Managerial economics
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 5364
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code bill no. bill date Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     Economics 283 31.03.2021 Plaksha University Library Plaksha University Library 16/09/2021 T V Enterprises 699.00 1 338.5 HIR 001852 09/07/2023 13/07/2022 16/09/2021 Book

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