Managerial economics (Record no. 7144)
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000 -LEADER | |
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fixed length control field | 02001nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 210916s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788131519424 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 338.5 |
Item number | HIR |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Hirschey, Mark |
245 #0 - TITLE STATEMENT | |
Title | Managerial economics |
250 ## - EDITION STATEMENT | |
Edition statement | 12th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Delhi |
Name of publisher, distributor, etc. | Cengage India Pvt Ltd |
Date of publication, distribution, etc. | 2009 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 836p. |
520 ## - SUMMARY, ETC. | |
Summary, etc. | The economic concepts presented in MANAGERIAL ECONOMICS, 12e , show students how to use common sense to understand business and solve managerial problems. This innovative text helps students develop and sharpen their economic intuitionan invaluable skill that helps students, as future managers, decide which products to produce, costs to consider and prices to charge, as well as the best hiring policy and the most effective style of organization. With its unique integrative approach, the text presents the firm as a cohesive, unified organization and demonstrates that important business decisions are interdisciplinary. A basic valuation model is constructed and used as the underlying economic model of the firm each topic is then related to an element of the value maximization modela process that shows how management integrates accounting, finance, marketing, personnel and production functions. The text also provides an intuitive guide to marginal analysis and basic economic relations. Once students grasp the importance of marginal revenue and marginal costs, the process of economic optimization becomes intuitively obvious. In addition, a wide variety of examples and simple numerical problems vividly illustrate the application of managerial economics to a vast assortment of practical situations. By studying the material in MANAGERIAL ECONOMICS, 12e, those seeking to further their business careers learn how to more effectively collect organize and analyze information. They gain powerful tools that can help them become more successful and satisfied in their careers. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Managerial economics |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
9 (RLIN) | 5364 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | bill no. | bill date | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
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Dewey Decimal Classification | Economics | 283 | 31.03.2021 | Plaksha University Library | Plaksha University Library | 16/09/2021 | T V Enterprises | 699.00 | 1 | 338.5 HIR | 001852 | 09/07/2023 | 13/07/2022 | 16/09/2021 | Book |