The art of innovation : lessons in creativity from IDEO, America's leading design firm
Kelley, Tom
The art of innovation : lessons in creativity from IDEO, America's leading design firm - London Profile Books 2016 - 307p.
https://profilebooks.com/work/the-art-of-innovation/
An updated reissue of this inspiring guide to managing creativity in business from the ex-general manager of IDEO, one of the most innovative design companies in the world.
There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit."
9781781256145 (pbk)
Creative ability in business
Technological innovations
IDEO (Firm)
658.4063 / KEL
The art of innovation : lessons in creativity from IDEO, America's leading design firm - London Profile Books 2016 - 307p.
https://profilebooks.com/work/the-art-of-innovation/
An updated reissue of this inspiring guide to managing creativity in business from the ex-general manager of IDEO, one of the most innovative design companies in the world.
There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit."
9781781256145 (pbk)
Creative ability in business
Technological innovations
IDEO (Firm)
658.4063 / KEL